As a business owner, profitability is your ultimate goal. And identifying the most profitable activities within your business is key to driving growth, maximizing you revenue and ensuring long-term success.
In this episode, we talk about:
- Why you need to focus on revenue-generating activities
- How to identify which tasks you need to let go so that you can focus on the tasks that are actually going to make you money
- The activities guaranteed to generate income in your business
There is a very practical shift you can make that is guaranteed to make you thousands of dollars. And yes, I can actually say that this is a guaranteed strategy and I can wholeheartedly promise you that if you do actually implement this, and stay consistent with it, then you will 100% increase your revenue and make a lot more sales than you’re currently making.
Are you ready for the strategy?
You need to focus more of your time on revenue-generating activities. I’m going to say it again. You need to focus more of your time on Revenue. Generating. Activities.
That is how you’re going to increase your sales, increase your profit and grow your business. By focusing on revenue-generating activities. It really is that simple.
But what exactly does that mean? Well, not all tasks within your business are created equal. If you were to look back at all of the tasks you’ve completed for your business over the past week, I’m sure you’ll find that you’ve spent a lot of time on things that don’t actually drive revenue or move the needle forward within your business.
In fact, let’s do an activity right now.
ACTION STEP: Uncovering your most (& least) profitable business activities
Over the next week, I want you to…
1. Write a list of every business related activity you do throughout the week
Include absolutely everything! Even down to the 5 minutes you spend checking and responding to emails each morning.
2. At the side of each task, ask yourself how that specific task is contributing to your business growth.
Is that task making you money? If that task is directly making you money then that should be a number one priority.
For example, a task that directly makes me money is creating valuable content that educates my audience on what they need to know, understand and believe about my offers before they purchase. This is a number one priority within my business because I know that it’s going to convert to sales.
As the business owner, founder, CEO… whatever you call yourself… the majority of your time should be spent on activities that are going to make you money. Any task that doesn’t directly make you money should be lower on the priority list.
An example of the activities that are going to bring you revenue are things like…
- Creating high-value content that’s going to serve your audience
- Building your email list
- Collaborating with other business owners to reach a wider audience
- Creating an affiliate or referral program
- Nurturing and connecting with your current audience
- Optimizing your offer suite
- Creating an order bump or tripwire product
- Sharing behind-the-scenes content about your offers and processes
- And, of course, actually SELLING
There are sooo many things that are going to generate revenue for your business.
Now that you’re aware of what a needle moving activity is and what’s going to generate profit for your business, make sure to go back and do the earlier activity.
Remember, you will never get the results you want without taking action. Without completing tasks like this. Without actively committing to working on your business growth.
And this isn’t about adding more to your plate. This is about identifying where you’re wasting time with activities that aren’t moving the needle forward and aren’t generating profit, and replacing them with actual revenue-generating activities.
As entrepreneurs, we get so caught up in the busy work. We want to feel productive and so we find more and more things to add to our to-do lists. But a lot of the time, the activities we fill our to-do list with are just busy work. They’re things that distract us from focusing on the revenue-generating activities and actually moving the needle forward.
If you can commit to focusing more of your time on revenue-generating activities over the next quarter, I guarantee that you are going to increase your profit. You are going to make more sales. You are going to sign more clients.
ACTION STEP: Carve out time each morning for your business boosting activity
If you’re a regular listener of the podcast, you might have heard of something I do in my own business called a Business Boosting Activity. If you’ve never heard me talk about this before, this is basically a section of my day where I commit to doing at least one activity that’s going to move my business forward.
I carve out at least 60 minutes every single morning, before I do any client work, before I start working on my to-do list for the day. And during this time, my sole focus is on revenue-generating activities.
This is a daily non-negotiable within my business and it has helped me grow my business so much over the past few years because I am prioritizing my business growth every day. I’m not getting distracted by other tasks or running out of time for the most important tasks because I haven’t prioritized them. I am committed to getting 1% closer to my goals each and every day because it’s the first thing I do when I get up in the morning.
This is something I encourage all of my clients to do – it’s also something I want to highly encourage you to do! I promise, when you commit to this, you will see so much growth.
Autumn 