Become A Client Attraction Magnet

 For first four months of my online business, I maybe would sign up a random friend or my mom. That was it. And for quite awhile after that, I would still get just a mishmash of people. It wasn’t my ideal client. It wasn’t the person that I knew how to serve best. Inside my private online business group, it was not a tribe community. It was really just an assortment of people who had all of these different problems, and I was running around trying to serve everyone.

The other day, I’m like, “I don’t know what to do. I can’t find anyone who wants to pay for my services. When I look inside Facebook groups  struggle , it’s just a really negative space.  Everyone’s just throwing a pity party, and I don’t know what to do. I can’t find my dream clients. I don’t know if they exist!”

I said, HOLD UP.  

Number one: These groups are negative spaces that your ideal client would not be frequenting.

The person who you’re trying to attract is probably not going to go and spend her time around other people who are feeling sorry for themselves; who are convinced there are no solutions.

Number two: You’ve got to watch what you say.

She’s saying these clients don’t want to pay for her services.  There were two women that she had on the phone who said they needed to save money.

But anyway: I told my client that her lack of belief in finding motivated clients is a mirror.  She’s on the same energetic frequency as those clients who believe they have no solutions. She’s believing that motivated clients don’t exist.

See how the energy is the same? She was getting the energy that she was putting out, because as humans we magnetize, manifest, and energetically attract what we put out into the world.

Let me say that again:

You magnetize, manifest, and energetically attract what you put out into the world.

There’s a great quote from Mother Teresa, and I think it’s so on point.  She says,

“I will never attend an anti-war rally.  If you have a peace rally, invite me.”

Why did she say this?  She said this because she understood that being anti-something was actually creating resistance. And since what you focus on expands, if you’re focusing on antiwar, what are you really focused on?  You’re focused on war. You’re not focused on peace. It’s okay to have contrast. It’s good to be able to use that as a tool to recognize, “OK this is what I don’t want. How do I then take the things that I do want and be really intentional with my words?”  

Be really intentional with your words and your focus.

Now, I get it. You guys have a lot of different objections that you come across; lots of limiting beliefs that your clients give you.  Let’s talk about one you hear all the time: money.

The biggest money objection that you hear all the time?  

I can’t afford what you’re offering.

But YOU KNOW that if they broke their phone tomorrow, they would be at AT&T buying a new one for $800 without blinking an eye. So, it’s really not an issue.

We had a student who we worked with and she was saying, “No one wants to buy my stuff.”  Funny enough: she was late on some of her payments. We said to her, “Hey buddy, you are a mirror for what’s happening in your business. If you’re not paying things on time, why do you think your clients are going to pay on time?”

You’re somebody that’s wanting to make six figures in your business, but you’re unwilling to uplevel.  You’re unwilling to invest in a coach, to get additional training, to get certain systems and/or a nice looking membership site.  You’re in a lack mindset!

You’ve got to ask yourself:

“Am I just not stepping up because I’m afraid the money’s not going to come?  Or am I actually preventing it from coming by not anticipating its arrival?”

Another one that I hear from a lot of you guys is, “Finding clients is hard.”  

“Everyone wants free coaching. No one wants to invest.  Everyone’s getting free coaching, because I just live in my inbox answering free questions and then no one buys my program or one-on-one.”

Well.  If that’s how you are showing up in your business, that’s the expectation that you’re putting out. You want to sign on high paying clients, but you’re not valuing your time, your energy, or your knowledge.

Well, they’re not going to, either.

They’re picking up your cues. They’re doing exactly what you’re doing.  They’re following your lead, so they’re not showing up as clients.

How many of you have had conversations that go “ghost”?

They seem really into signing up. You have this super long conversation with them, and then BOOM. They’re gone. They go ghost. You don’t know where they went. You followed up with them six times, you hear nothing.  You see them posting on social media, but they’ve stopped responding to you.

These are the mantras – and especially for network marketers:

“Signing on business builders is so hard!”

“Where are these people?  It’s like trying to find a yeti or a real life unicorn. These people don’t exist.”

“Women don’t take growing their business seriously.”

“No one on my team wants to really get to the next level.”

“I want to find 10 of me but I’m not sure that these women are out there.”

“How are these other people growing teams??”

I understand that you’re struggling, but we have to consider not just the strategy, but also the spiritual energy.

Here’s the deal: You are always in the process of deliberate creation.

You are always manifesting.

We have to understand we live in a complex universe, and this is very metaphysical. As soon as you have a thought, it has an energetic vibration that is attached to it.  That thought becomes a path of desire, and it’s sent out into a complex universe that is full of others’ desires and thoughts. Well, here’s the good news: we live in such a complex universe, you don’t think to yourself, “I hope I don’t get robbed” and then 10 seconds later someone robs you.  It takes time for thoughts to build momentum. For your manifestation to come into your existence, it takes time.

So if you’re  practicing some mantras that are not serving (“Nobody has money to pay for me.” “I don’t think I’m going to sign anyone up for my program.”), catch yourself.  Otherwise, you’ll lose motivation to sharpen your business.

You can’t necessarily catch every thought that you think, but you can recognize and be really in tune with how you’re feeling emotionally.

Don’t like what you’re manifesting? Choose again.

Don’t like the (lack of) money in your bank account? Choose again.

Don’t like the relationships in your life? Chose again.

Don’t like the clients that you’re bringing in?

Choose again, choose again, choose again.

Based on the beliefs we’ve just discussed, we have to shift them. Start removing vocabulary from your Rolodex.  

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Here’s a few suggestions of what you can do… and yes, I want you to do homework today. I want you to take this seriously; really sit down, grab a journal, and actually write out new beliefs.  It’s a powerful thing for you to do.

I don’t want you to give your negative beliefs any more attention.

I don’t want you to give them any more focus.  

Instead, you can start writing out exactly what you do want.

I want you to write these out and I want you to really say these things out loud with emotion.  Why? Well, we can all sit and do manifestation visualization mantras in our heads, but it’s so much more powerful when you get up and use your physiology.

Use your physical body to get up, build that momentum, and build that energy.  Really get yourself into a peak state.

Here are some beliefs that will start magnetizing and attracting your ideal clients into your business.

I tried to keep them pretty specific, but also pretty flexible depending on the business that you have.  So, customize them for you!

I am so grateful that I have thousands of followers in my tribe who love support and appreciate the work that I do.

Every single day, I wake up with new messages and new e-mails from women thanking me for stepping forward to share my message unapologetically.

Hundreds of women invest in my programs and courses each and every month, ready and eager to change their lives.

I am blown away each and every day by the new, amazing results and testimonials my clients share with me and the rest of the world.

I am fine tuning my vibration to constantly, consistently and easily attract new clients into my business.

The universe works for me – effortlessly – delivering my message to women who need to hear it most. This all happens behind the curtain of time and space, and requires no additional effort from me.

This month, I easily make an additional $50,000 from clients who are so eager to pay in full for my programs and services.

My clients and team members are eager to get results. They are coachable, open, and ready to make changes in their lives.

It amazes me how many women (who have previously told me “no”) suddenly return in droves, ready to begin their coaching journey.

__

How did those mantras feel compared to some of the beliefs that you were previously holding? Some of these negative mantras are things that you were drilling in every single day.  So, every single day when you wake up, reflect on the business you want.

Check your thoughts, and start to choose again.

I understand that, for some people, this can be a little bit counterintuitive.  It can be a little bit even – dare I say – challenging. Some of you may face some resistance with this.  “Jen, you’re telling me to say all these things, but I’m looking around at my situation right now and I’m broke. I have no clients. No one wants to pay me. So how am I supposed to sit there and believe that I’m going to make an extra $50K this month? How am I supposed to actually sit there and believe that people want to pay for my services?”

Make this WORK for YOU.  If saying $50K, for example, is giving you anxiety and resistance, then just shift it! You certainly can think big picture, and you can put a wrinkle in time and space. There’s no limits to what’s possible. But, if you’re in a place right now with resistance that feels like having a gun; that it doesn’t feel right… that’s okay.

Find things that are just a shift in the right direction, and continually shift 10 more degrees.

Once you are able to manifest with total ease; saying your mantras to yourself every single day, getting excited about them, jumping around your house, wiggling your butt a little bit, and blasting some feel good music.  Once you get into that peak state and actually start putting that energy into your subconscious….

you’re going to be amazed at what happens.

10 Self-Employed Money Mistakes That Will Get You Burned

 You know what’s not fair?

That as self-employed people we never got a chance to learn about money, yet we are constantly expected to do everything perfectly. So we do our best. We go online and research all the things, Frankenstein a system together, and then feel really bad when things don’t work out.

That’s not fair my sweet care bears!

Because most of the money mistakes that self-employed folks make are super common. And these money mistakes aren’t happening because we suck at money- they’re happening because no one ever told us what to do.

And what’s even more unfair is that some of these money mistakes can really burn us in our business. Which is why I wrote this post.

You see, I’m fed up with this myth that self-employed people should never make a money mistake.

In this myth, every self-employed rockstar was magically bestowed ALL the financial knowledge by Franz the magical narwhal who lives in the self-employment sea. And every time we have a question, Franz appears in a burst of rainbow confetti and candy to answer all our money questions.

#Nothappening.

So, I’m stepping in for Franz and sharing with your the top 10 money mistakes  to avoid in your business:

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Mixing personal and business expenses

There’s an obvious way this happens, and then there is a not so obvious way.

Let’s start with the obvious- having one bank and credit card account for your whole life. This is, for lack of a better word, wrong. Look, I know that minimalism is a thing these days but one thing you CANNOT be minimalistic about in your finances are your bank accounts.

If you are self-employed you MUST open separate accounts for your business. Notice how I said accounts, because it’s not just checking accounts we’re talking about. It’s any account you use financially within your business- which includes savings and credit card accounts.

The less obvious way this happens is by having personal and business purchases mixed into one transaction. Maybe you already have a business checking account that you use for purchases. 

Quick Fix: Open a separate checking, savings, and credit card (optional) account for your business. Use it for ALL your business purchases. Even when it’s inconvenient.

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Not breaking down your income streams

In my professional carrier, I’ve never met a business that couldn’t break down their income streams. Yet, I meet businesses all the time who just call their income “Sales” or “Services”. Don’t do this!

First of all, it’s a disservice to all the hard work you’ve put into doing your bookkeeping. Why bother tracking everything if you can’t even glean some helpful information from it?

Secondly, when you break down your income streams into more than just one catch-all category you will learn valuable information about your business. It’s like being able to ask Magic 8 Ball about your business with the benefit of knowing the answer is actually correct.

What can you learn about your business from breaking down your income streams?

    Your most popular product or service

    The profitability of each of your products or services

    Where it is more effective to raise your pricing

    What products and services you should launch

It’s even better than the Magic 8 ball because these answers are coming from facts and you can lean on for decision making.

Quick fix: Make a list of all the ways you make money in your business (big and small). Look for natural groupings to create parent categories and subcategories of your income streams 

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Not tracking your accounts receivables (what people owe you)

Let’s play a game of would you rather. Would you rather:

A) Have money hidden all over your house to never be found again because you forgot where you put it

B) Have money in one safe place in your house, where you know exactly where it is and can access it at any time

Having a proper invoicing and payment tracking system is like Option B. It enables to track everyone who owes you money and how much. It’s like keeping a spotlight on what you have coming in with a bulb that never burns out.

Yet, so many self-employed people neglect to track their client payments and, instead, send their invoice, cross their fingers and hope they’re going to get paid. The result- payments get forgotten about until it’s too late and money gets lost.

A proper accounts receivable system (which is a fancy way of saying a system that tracks who owes you money) will help you get paid on all your invoices faster and with less effort.

Quick fix:  Every time you send an invoice, write it down on the paper. When you get paid, cross it out. Every week, check for unpaid invoices and send out reminders.

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Not having a business budget

A business budget is the first step to really understanding your cash flow and how money moves in and out of your business. The process of creating a business budget will force you to take a look at your earning and spending patterns, set financial goals, and then hold yourself accountable to staying on track.

Do you remember in Charlotte’s Web and when the rat, Templeton, goes to the county fair and gorges on trash while singing “A Fair is a Veritable Smorgasbord-Orgasbord”? Well, that’s a business without a budget- a smorgasbord of spending that, when left, unchecked, can result in a very bad stomach ache.

People seem to think that making a personal budget is way easier than making a business budget- which is weird because the opposite is actually true. Business budgets are far easier to make because most businesses don’t have a lot of variable expenses. Businesses tend to operate using the same tools month to month, which means it’s easier to figure out what you’re spending your money on and when.

If the thought of making a budget is so not your jam, try to think of budgeting as goal setting. All you are doing when you make a budget is setting your financial goals for the month or the year and then checking in on a regular basis to see if you’ve reached the goal.

Quick fix: Make a basic business budget by going through 1 month of your business statements and dropping every single recurring expense into a spreadsheet. Then, calculate your variable expenses (the expenses that change month to month) and add those to your spreadsheet too. Finally, add in your income based on your average monthly income. 

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Missing deductions because you don’t understand them

Every time I do a new business consult the person walks away with extra cash in their pocket. Okay, well not literally, but one thing that always happens is the person discovers a deduction they didn’t know they could take, which saves them major dollars.

Every single deduction you take saves you money at tax time- which is why it’s crucial you fully understand your deductions.

Small business owners are terrified of getting their deductions wrong, so they tend to err on the side of caution and not write things off. A better alternative is to invest a little bit of time and money into meeting with a CPA and getting a handle on your deductions. You’ll probably have several a-ha moments in the process and those a-ha moments don’t just save you money once- they save you money year after year.

Quick fix:  If you do, find a CPA who can walk you through your self-employment deductions.

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Using credit cards to supplement cash flow

I’m not anti-credit card use. Personally, I use a credit card in my own business when I’m waiting for payments for large projects to come in. Being self-employed means that sometimes our cash flow gets stuck and I think credit cards are a terrific tool for those times.

Credit cards are NOT a supplement for cash flow, though. If you don’t know if the money is coming in, don’t spend it. Even if you have a credit card.

There’s an important point in here about knowing what’s coming in. This isn’t a projection or a hope- this is the time you have billed for and now are waiting for payment for a customer who has paid you before.

When I use my credit card while I wait for a payment, I only spend what I KNOW I will be receiving (and don’t need for my personal finances). That means, as soon as I get to 70% of what’s coming in, I stop spending. Why 70%? Because 30% of what comes in needs to be allocated to taxes. As soon as my payment comes in, I pay my credit card (and often I pre-schedule the payment so I don’t use that money for anything else).

Where people get burned is that they believe they will get work without actually securing or billing for it. Then they spend spend spend on their credit card and are surprised when they cannot pay their bill in full.

Often, people neglect to consider what else they will need that payment for, like their personal finances or recurring business expenses. When the money comes in, they are forced to allocate it elsewhere without taking care of their credit card bill.

Quick fix: If you are someone who naturally overspends on your credit card- cancel it now. Seriously, you will be so much happier without debt hanging over your head. If you can control your credit card spending, only spend money on your credit card if you are SURE you can pay it off.

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Not saving monthly for taxes

I’m going to go ahead and say what we’re all thinking- self-employment taxes suck and it’s a bummer to have to put that much money aside for them. It’s true. Now that we’re all on the same page about that, here’s the thing- you MUST save for your self-employment taxes every month.

Why? Because I’ve seen way too many small business owners get burned at tax time with giant tax bills.

When you’re self-employed your taxes are expensive because you are paying for everything yourself- that include social security, Medicare, your income tax AND the taxes that a regular employer pays when they run payroll. Unlike a traditional employee, who shares a portion of their taxes with their employer and pays their taxes through small deductions from their paycheck, self-employed people get their tax bill all at once.

And unless your business is operating at a loss, or you have a lot of personal credits, it’s usually a whopper.

Saving for your taxes monthly, and paying your quarterly estimated taxes, makes the whopper tax bill less horrible AND less surprising. You are essentially recreating the process of a traditional employee paycheck, where money is automatically set aside for taxes. The trick to recreating this process is to actually set the money aside and NOT touch it.

I repeat- the money you set aside for taxes should not be spent under any circumstance. Consider it in a holding cell until it’s time to play your quarterly and annual tax bill.

Quick fix: If you have a CPA, send them a quick email and ask what percentage you should be saving for your taxes. They will be able to give you a number based on your business and personal deductions. If you don’t have a CPA start by saving 25-30% of your net income. At the end of each month, calculate your net income and transfer that amount to a dedicated savings account just for taxes.

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Drawing money out whenever it comes in

The process looks like this:

You get paid for your rad product or service (daily, every other day, weekly, whatever)

    You immediately transfer that entire payment to your personal account

    You bask in the glory of your new found dollars and spend spend spend on all the things

    You wonder where all your money has gone and why you can’t afford to pay your bills or save for your taxes

Drawing money out whenever it comes in is one of the most hurtful things you can do for your business and personal finances.

On the business end, it doesn’t leave your business any money for its own expenses, to reinvest in its own growth, or to save for taxes. Instead, you leave your business in a position of financial stagnation. On the personal end, you have seemingly endless cash flow, which means your personal spending skyrockets and your savings plummets.

Intentionality is the key to paying yourself as an owner of your business. Your owner pay should be based on your goals for both your business and personal finances and take into account your fixed expenses and tax responsibilities.

Quick fix: Stop drawing money out of your account whenever you get paid.  It doesn’t have to be perfect- you can adjust it as you learn more about your financial needs, but getting started is the first step.

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Waiting until the end of year to start your record keeping

This one is a real bummer for everyone involved because when you do finally get around to your record keeping it’s a giant mess of receipts, crumpled up bank statements, and hours of playing the “what did I buy that for” game.

Here’s a hint- don’t wait until the end of the year (or for some people April) to start your business record keeping. You will undoubtedly be rushing, or so over it from having so much to do, that you will miss valuable deductions. You’ll wind up paying more in taxes and not getting an accurate sense of your financial picture.

One thing that holds people back from starting their record keeping is wanting to find the perfect accounting system. Most people want to start immediately in a digital accounting system and wait to get going until they have the time to learn the software.

Quick fix: Just start. Don’t wait for perfection or the most high tech option. Start with what is most simple and user-friendly. If you’re feeling really stuck about how to track your income and expenses, 

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Not setting financial goals and milestones

Your business, like many other parts of your life, benefit from goal setting. Often we set goals like, “I want to have 5,000 email subscribers in the next 6 months” or “I want to write 2 blog posts a week.”

But what about your financial goals for your business? How much do you want to earn in the next quarter? How about the next year? The next 3 years?

How will you measure your financial success? Is it in dollars? Growth percentage? Products sold?

What milestones signify that you are on the right track? How will you know that you’ve reached your goals?

Okay, so I know there are a lot of questions, but often finances get left out of goal setting or are vague like, “I want to make more money” or “I want to get better at finances.” When setting financial goals, it’s important to be specific about how much and how long.

Specific financial goals in your business help keep your business evolving. Remember how I talked about financial stagnation earlier? Setting financial goals and milestones hold you accountable to busting out of that stagnation.

Quick fix: Start by answering the list of questions above. After you’ve answered those questions, make a list of your financial goals and milestones and put them up in your office. Check in with your goals and milestones at least once a week.

Attitude

The longer I live, the more I realize

the impact of attitude on life.

Attitude, to me is more important

than facts. It is more important than

the past, than education, than

money, than circumstances, than

failures, than successes, than what

other people think or say or do. It is

more important than appearances,

giftedness, or skill. It will make or

break a company- a church- home. The 

remarkable thing is we have choice 

every day regarding

the attitude we will embrace for the 

day. We cannot change the fact that

people will act in a certain way.

We cannot change the inevitable. The

only thing we can do is play on the

one string we have, and that is 

attitude- I am convinced that life is 

10% what happens to me and 90%

how I react to it. And so it is with

you-we are in charge of our attitudes.

Cool Office Supplies & Gadgets In 2022

 From grey walls to blandly colored carpets, a pop of color or a splash of humor can help liven up an otherwise dull office. After all, a bad case of the Mondays can’t get you down when you pull your tape out of a smiling  tape dispenser or scope out the cool new office wall art.

So if you don’t have the time, money, or energy to face a complete office remodel (or if you just want to make buying cool office stuff a little bit more fun), try investing in some unique office supplies to brighten things up instead.

From cute and quirky to funny and novelty, here’s a list of some unique office supplies that’ll liven up your office!

1. Outlet Tower 

This Outlet Tower came highly recommended  that proves to be a complete game changer for your work space. Whether you’re at home or in the office, the Outlet Tower is a must-have for anyone who needs to keep their devices charged and ready to go.  

2. Work From Anywhere Essentials Kit

Work from Anywhere Kit is a curation of office supply products that help you stay productive and get things done no matter where you are. Whether you’re working from home or your favorite cafe, this kit will help you to work harder and smarter – wherever you are.

3. MoonPod

Revitalize your workforce with an office gadget that is both functional and relaxing. Melt away in the MoonPod while you send emails or Zoom calls with the team. There is no better way to work in the modern workplace.

4. Healthy Snacks

Think snacks don’t qualify as a supply you need for your office? A recent survey found that while only 16% of offices offer free snacks for their employees, 67% of employees with access to free food reported being “very” or “extremely” happy with their current job.

5. Motivational posters

Motivational posters for the workplace can be a great idea. 

6. DIY zen gardens

Take an afternoon to have a DIY zen garden workshop for your employees. Tons of bloggers have easy instructions for personalized zen gardens—like this one Dream a Little Bigger.

7. Awesome wall calendars

If you work in an office, knowing the date is usually a good idea. You need to date your documents, countdown to vacation, and keep track of the next holiday on the horizon.

8. A Desk Organizer 

Hand carved beautifully designed, premium embosed finishing, wooden body with rich brown polish gives a sophisticated décor to your work desk, 5 compartments and a small drawer to organize all your writing instruments

9. Timers

Easy to operate. First, Rotate the timer clockwise to the zero scale. Then turn it back to the number of minutes you want counterclockwise. When the time is up, it will automatically.

10. A posture monitor

Upright’s core technology monitors your posture and detects when you are slouching providing a gentle vibration to create cognitive awareness that drives behavioral change.

11. A supply of stability balls and resistance bands

Employees want more options to improve their health and lifestyle. Keeping some stability balls and resistance bands are a low-budget way of providing just that.

Your team will love getting some extra movement in…and they’ll enjoy some serious health benefits. 

12. Undercover games

Not quite as frivolous as a regular table tennis set, these notebooks become paddles and a net whenever the time for a game is right.

Finally, you can have a heart-pumping game of table tennis…and still take notes diligently when the boss walks in.

13. Plants

This is less of an office supply and more of a necessity for a cool office.

While this office decoration may require a bit of upkeep, it will be completely worth it once you see how much nicer your work area has become. While not every plant may be the best choice based on price and required care, a bit of research can help you find the right choice for your desk or work area. You can also take a quick trip to your local garden center to ask a professional.

14.. Legos

Since they open the mind to creativity, building blocks have a place in every office. If you wait long enough you might even be able to buy The Office themed Legos. Toys don’t get more office-appropriate than that.

15. Personalized anything

Business cards, mugs, post-its…if you can name it, you can personalize it. What’s a more unique office supply that are special for each person?

Deck out your office and boost employee morale with office supplies that scream your company culture.

16. Computer sitters

These guys keep you company all day long. And if anyone asks, you can say they’re helping you be more productive… definitely not toys.

17. A palm-sized portable speaker

Toss it, share it, and take it with you everywhere. The latest models of tiny portable speakers can make any office space more fun.

Jam out on Friday afternoons, lighten up a morning meeting, or even enjoy some easy classical listening during your afternoon coffee break.

18.  Books

Find books that relate to your company mission, that develop specific skills, or encourage creative thinking. Nothing else can offer so many educational and inspirational things in one small package!

You could even start a tiny library in your office where employees can share books that inspire them.