PASSIVE INCOME IDEAS TO QUIT YOUR DAY JOB

 I worked in an office for many years (what people call 9 to 5, but I called 9 to 9), and I got burnt out.

I had enough.

I decided that I wanted more freedom.

I really couldn’t spend another 30 years in a job, working 60+ hours a week! But to have , I still needed to make money somehow. That’s when I became obsessed with passive income and ways to make money while you sleep!

After reading books  , I knew there were ways out there to make enough money to replace my full-time income without working every day, but I had no idea where to start.

So I began researching how to make passive income a reality.

What is Passive Income?

To understand the real meaning of  passive income, you must first know what active income is.

Active income is what most of us make. We go to work every day and give up our free time in exchange for money. If for any reason, we don’t go to work, then we don’t get paid. This lack of income can become a massive problem if we don’t have any other money coming in, while having bills to pay every day.

Passive income is money you make without needing to actively work for it every day. 

Let me be clear: as much as dreaming is nice, and some residual income opportunities require less work than others, most passive income ideas need you to put in some (or a lot!) of effort initially.

But the amazing thing about passive income is that no matter how much work you have to put in upfront, you will reap the rewards for years to come without having to sweat for your money all the time.

If the only way you have to make money is to go to the office, you will never be able to quit!

Passive income allows you to put effort today into something that will repay you every single day of your life.

And once the amount of passive income you can generate equals or covers more than your expenses, you can stop working entirely. 

Why Passive Income?

Passive income for me means just one thing: freedom.

This quote from Warren Buffet sums up my reasons for pursuing it:

“If you don’t find a way to make money while you sleep, you will work until you die.”

Passive income means having more time to do all the things you really love: spending time with family, traveling the world, and enjoying a flexible schedule. 

What I love about passive income:

  • It doesn’t depend on how many hours you work: once your revenue stream is set up, you can make money with little work needed to maintain it. 
  • It requires you to put in the work upfront, but you will then be able to generate revenues day after day!
  • You will have more time to do what you love while still making money and paying your bills.

And even if you are not dreaming of quitting your day job, it’s never a good idea to depend on one single income stream. Your job isn’t 100% safe, and generating money passively will give you more security.

But there is one thing I want you to remember that I learned during these years:

Passive income is not EASY: it takes time and hard work to build. Whether it will come from a product or investments, you need to have the motivation to create it in the first place!

But if you put in the hard work and do your research, it is possible to make money while walking in the park or sipping a margarita on the beach.

 Best Passive Income Ideas

  * Invest money you already have

  * Rent out things you own

  * Get paid for things you already do

   * Create an online business

Below you will find all the passive income ideas I researched over the years.

Some of these passive income strategies require more work than others upfront, and some come with financial risks that you will have to evaluate before jumping in.

I classified each money-making idea by:

INITIAL INVESTMENT: The amount of money you need to invest to generate a significant income.

RISK: The risk you will need to take (including the danger of losing your money). This will also depend on your risk tolerance.

TIME: How much time will you need to put in, which could be research time at the beginning or actual work to set up your passive income stream?

MONEY GAIN: Income potential. This is based on average. Every passive income idea can generate an amazing gain (or very little if poorly executed or dependent on external factors).

This score, of course, is just based on my personal views and experience.

But the question you need to ask yourself is:

How many people will commit to learning how to make money through passive income?

Take action. Just do it!

Choose a few ideas that sound interesting to you and try them out! If you don’t start to create passive income now, you will never escape the rat race to live the life of your dreams!

Invest Money You Already Have

Investing is the most straightforward form of passive income and doesn’t require much day-to-day effort.

If you can save money, or you already have a substantial amount of funds sitting in your bank account, there are plenty of passive income ideas for you to choose from.

INVEST IN DIVIDENT: PAYING STOCK

INITIAL INVESTMENT: 10/10

RISK: 9/10

TIME: 4/10

MONEY GAIN: 8/10

What are dividends?

Dividends are cash paid by a company to its shareholders.

When you invest in a dividend-paying stock, you buy a share of the company, and you literally become part-owner of that business.

As the company grows and generates extra cash that it doesn’t necessarily want to re-invest, it might decide to return some of it to the shareholders in the form of dividends.

And because you own a fraction of the company, you will receive a portion of the cash!

Dividend-paying shares can be an excellent tool for generating income, but make sure you do your research on the shares you buy, as dividends are not guaranteed. If the company isn’t generating enough cash, it can cut or suspend its dividend.

2. BUY INDEX FUNDS AND ETFS

INITIAL INVESTMENT: 10/10

RISK: 8/10

TIME: 2/10

MONEY GAIN: 7/10

If you have the capital to invest but don’t have the time, knowledge, or energy to get stuck in dividend investing, index funds and ETFs are a much easier alternative. Both index funds and exchange-traded funds (ETFs) track specific returns of a market index.

If you want your money working for you, you are looking for a simple long-term approach, and you don’t want to play with risky investments, this strategy might be for you.

It took us a long time to decide how to invest our money.

I have always been terrified of investing in the stock market as I am the worst gambler in history. Then I discovered index investing and ETFs, and I am converted. Last year my investments made a return of over 20%!

But investing in the market can be a bit of a rollercoaster. 

3. OPEN A HIGH YIELD ACCOUNT 

INITIAL INVESTMENT: 3/10

RISK: 1/10

TIME: 1/10

MONEY GAIN: 2/10

With inflation hitting the highest levels in , having your money in your checking account means losing cash every day.

If you have money sitting there and still don’t know how to invest it or prefer a no-risk investment strategy, make sure you pick the best possible rate you can get.

And if you want to get high-interest rates, you need to look at an online savings account .

, my favorite, has no fee, and you can open it with as little as possible.

And keep an eye out for welcome bonuses!

4. CERTIFICATES OF DEPOSIT (CD)

INITIAL INVESTMENT: 5/10

RISK: 1/10

TIME: 1/10

MONEY GAIN: 2/10

A certificate of deposit (CD) is similar to a high-yield savings account. Banks will offer you a premium interest rate, BUT you need to leave a lump sum untouched for a certain period of time.

Most financial institutions offer CD terms in multiples of six months. So you can open one for six months, 12 months, 18 months, etc. Usually, the longer you agree to leave your money, the higher the interest rate you can get.

At the end of the fixed term, you will get your money back, plus any interest you have earned during that period.

CDs are great if you have a sum of money you know you won’t need in the short term, but you want to maximize your return without any risk.

When you look for a CD that suits your needs, make sure to check any penalty fees you might have to pay in case you need to withdraw your money before the end of your term.

5. BONDS

INITIAL INVESTMENT: 6/10

RISK: 3/10

TIME: 2/10

MONEY GAIN: 3/10

When you hear people talking about investing, you’ll typically hear them discussing stocks and bonds.

But what are bonds?

When you purchase stocks, you are buying a tiny part of the company. When you purchase bonds, you lend money to the company and receive interest payments on that loan.

Companies aren’t the only ones issuing bonds. The government can issue bonds to finance projects too. 

The two key elements of bonds are the interest rate you will get and the term (how long the money is being lent).  

Bonds are much less risky than stocks but do not usually produce as high of a return, as you don’t benefit from the company’s growth. 

But they have two significant benefits:

  • They are income-producing assets and give you a fixed stream of income.
  • They can offset some of the volatility you might see from owning stocks, although they still carry some risks.

6. INVEST WITH ROBO ADVISORS

  INITIAL INVESTMENT: 7/10

RISK: 7/10

TIME: 2/10

MONEY GAIN: 7/10

Until a few years ago, if you wanted to invest your hard-earned money in the market, you had to hire a portfolio manager or financial advisor.

This not only required a minimum sum to invest but also came with substantial fees.

What are Robo advisors?

Robo advisors are digital platforms that aim to change how you invest using algorithm-driven technology. This makes high-quality investing available to everyone, even if you have little money.

Not only will they work to reduce your investment fees, but they will also rebalance your retirement portfolio based on your birthdate and retirement age, to help you reach your retirement goals.

7. PEER TO PEER LENDING

INITIAL INVESTMENT: 8/10

RISK: 9/10

TIME: 3/10

MONEY GAIN: 7/10

Peer-to-peer lending (P2P) means loaning money to other people. Specifically, you lend money to people who don’t qualify for traditional financing.

Companies like these offer 6-10% returns, much higher than typical savings accounts.

With P2P, you can select an investment based on your risk assessment strategy. But before you get too excited by the rates on offer, you need to consider that the higher the returns, the bigger is usually the danger of losing your money.

Although companies like Lending Club cherry-pick borrowers according to credit checks, you still need to consider risks before putting your money in. 

So always make sure to do your own research!

8. CROWDFUNDED REAL STATE

  INITIAL INVESTMENT 7/10

RISK: 7/10

TIME: 3/10

MONEY GAIN: 7/10

I love real estate investing, but it requires a lot of upfront capital, plus you need to learn to love your tenants (see point 10 below)!

Crowdfunded real estate investing allows you to still invest in the real estate market without necessarily putting in a lot of money upfront. It’s a much more passive investment than owning rental properties!

When you invest in crowdfunded real estate, you usually fund loans, which are then used to buy and improve real assets, and you get paid for that.

With Crowdfunded real estate investment, you can get returns in the range of 7-10%, similar to peer-to-peer lending, but you have the actual house to back up the investment.

9. INVEST IN REITS( REAL ESTATE INVESTMENT TRUSTS)

INITIAL INVESTMENT: 7/10

RISK: 7/10

TIME: 3/10

MONEY GAIN: 7/10

Another way to invest in real estate is to invest through a REIT.

A REIT is a company that owns, operates, or finances real estate and allows anyone to invest in portfolios of real estate assets, the same way as stocks: you can purchase individual stock or exchange-traded fund (ETF). You can then earn a share of the income produced through the real estate investment without owning, managing, or financing a property.

A REIT offers capital growth and generally high dividend yields.

RENTS THINGS OUT

Taking advantage of things you already have is one of the best ways to make passive income a quick reality.

10. INVEST IN RENTAL PROPERTIES

INITIAL INVESTMENT: 10/10

RISK: 6/10

TIME: 8/10

MONEY GAIN: 7/10

This is one of my favorite ways to generate passive income!

It’s the first one we explored, as we love real estate and the idea of having tangible assets. You will generally need some capital to invest, and you will need to do quite a lot of work upfront to find the right rental property.

Although many people don’t consider rental properties a passive business, it’s more passive than going to the office every day!

We have two rental properties at the moment. Last year we generated over $22,000 net income (after mortgage payments, expenses, and taxes), and all I had to do was inspect the properties three times to make sure the tenants weren’t destroying them! They are actually keeping them in perfect condition, and they are lovely people! Call me lucky.

Every time we buy a rental, we renovate it to high standards to ensure it’s in perfect shape and won’t need much work done for quite a few years. If you want to make it even more passive, you can outsource the property management and maintenance tasks.

11. RENT OUT YOUR SPARE ROOM

INITIAL INVESTMENT: 4/10

RISK: 2/10

TIME: 5/10

MONEY GAIN: 6/10

What could be better than making money from home ? Earning passive income from your home!

If you own your house and have a spare room or rent a place with some extra space, you can start earning money on websites like Airbnb

If you are renting, check with your landlord first, as you need their permission to rent out the extra space.

How much you can make will depend on your home’s location, size, and condition, but this is a way of  earning money from space that might just be sitting there empty.

Going away on holiday?

List your home while you are away, and you could earn more than your holiday costs you!

12. RENT OUT YOUR CAR

INITIAL INVESTMENT: 3/10

RISK: 2/10

TIME: 4/10

MONEY GAIN: 4/10

Got a car that you don’t drive all the time?

You should probably rent it out!

Like renting a property, this will require some maintenance and work, but you can earn some good money.

If you want to rent out your car while you are on holiday or while you are not using it

13. RENT YOUR PARKING SPACE

INITIAL INVESTMENT: 3/10

RISK: 1/10

TIME: 2/10

MONEY GAIN: 3/10

If you have a free parking space, driveway, or empty garage, you can easily turn that into money. You could list the space yourself

GET PAID FOR THINGS YOU ALREADY DO

14. GET PAID TO SHOP

   INITIAL INVESTMENT: 1/10

RISK: 1/10

TIME: 2/10

MONEY GAIN: 2/10

We all spend money shopping, no matter how frugal we are.

How about getting money back on everything you buy?

Using cashback apps and websites isn’t going to cost you anything other than a bit of time.

And you can get anything from 2 to 10% back on your money. If you spend $1,000 in a month, you could get $100 back! That’s a lot!

The best cash back apps:

SWAGBUCKS : This app has over 1500 shops to pick from, including places you already shop from, like Starbucks, Amazon, and Target. You just need to select the shop you need, click on it, and earn cashback. You can then use the points you make to buy gift cards (from places like Amazon) or get paid via PayPal.

RAKUTEN: This website gives you cash back when you shop online. You just need to go to the website, download the app, select the store you need to shop from, and earn money! You’ll get a free $10 bonus when you sign up, and you’ll be able to see how much cashback you can make on each store when you select it.

15. CREDIT CARD REWARDS

INITIAL INVESTMENT: 1/10

RISK: 1/10

TIME: 2/10

MONEY GAIN: 3/10

Credit card rewards work a bit like cash back apps. 

Choosing credit cards with a reward program can get you $1 to $2 back on every $100 you spend. It’s a great way to maximize what you can earn on your spending!

But before you run away to open several credit cards, remember that:

Credit card rewards are only valuable if you pay off your cards in full every month. There is no point in earning a 2% cashback if you pay 15% interest. Remember: paying off your debt and becoming debt-free should always be your priority!

Don’t open too many credit cards at once to avoid your credit score dropping.

Choose a credit card that has a reward program you’ll use. If you love to travel, you can pick a credit card that will reward you with frequent flyer miles. Or, if you eat out often, you can choose a credit card that gives you high cash back at restaurants. Don’t let points and rewards go to waste!

CREATE AN ONLINE BUSINESS

If you don’t have savings and don’t own many things, you can still generate residual income by creating an online business. This usually requires more time upfront, making it a bit less passive than other ideas, but if you stick with it for long enough, you will be able to reap the benefits and generate real passive income streams.

16. START YOUR ONLINE STORE

INITIAL INVESTMENT: 4/10

RISK: 3/10

TIME: 9/10

MONEY GAIN: 7/10

To be completely honest, having an e-commerce store  isn’t the most passive way to earn money.

I included e-commerce in this list because if you set up your supply chain in a clever way, you could create a business that can make thousands of dollars a month with little effort to maintain it.

There are several business models for an e-commerce website:

Sell your own physical product: this is a lot of work and requires some capital to invest, but you could create something unique with a high-profit margin.

Dropshipping: you will not have to own stock. When someone purchases a product from your online store, the manufacturer will ship it directly to the customer. It’s great as you don’t have to handle deliveries and returns, but you don’t have much control over quality and customer experience.

Sell other people’s products: you get to sell many different products from the start, but it’s hard to differentiate yourself and make a profit in a competitive market.

If creating an online business intrigues you, check out Shopify.

Shopify  is by far the best e-commerce platform out there. They have beautiful templates that will make designing your site a breeze.

They also have many tools and adds-on to help you process payments, handle deliveries and returns, set up promotions, and more.

17. START A BLOG

INITIAL INVESTMENT: 2/10

RISK: 2/10

TIME: 8/10

MONEY GAIN: 7/10

Really? Yes really! Blogging isn’t 100% passive and requires A LOT of hard work in the setup phase.

Believe me, I did it! It took me three months before I launched to generate enough good content, and don’t trust anyone who tells you that you can create a money-making blog in a week!

But I found out that if you put in the hard work and are clever about what you write, you can quickly generate traffic, and TRAFFIC = MONEY.

There are so many ways to make money blogging, some more passive than others: you can simply add advertising to your blog, or you can generate money using , selling your own products, or creating partnerships with brands.

17. BUY A BLOG

INITIAL INVESTMENT: 3/10

RISK: 3/10

TIME: 9/10

MONEY GAIN: 7/10

If  feels like too much work, how about purchasing a blog that is already making money?

You can simply learn how to maintain it, but all the leg work will be done for you.

The main advantage of buying a blog is saving time. Starting a blog and building an audience takes a lot of time and effort. By buying an already established blog, you can take a shortcut, as the design, the look, and social media accounts will be already set up.

You will also be able to verify if that particular niche is profitable before you buy without the risk of spending months on an idea that won’t get you anywhere.

18. AFFILIATE MARKETING

INITIAL INVESTMENT: 1/10

RISK: 2/10

TIME: 8/10

MONEY GAIN: 7/10

Affiliate Marketing is my favorite way to produce passive income on Gathering Dreams. It makes up over 60% of my revenues. 

The idea is that you will research a potential niche that can be profitable, use SEO techniques and advertising to drive traffic to your website, and earn money by getting a commission for recommending products or services.

Building a large audience takes time and effort, but you will earn a good income with very little work once you have created the right platform.

And that’s why I love it!

All this, of course, comes at a bigger cost than starting from scratch. But it could save you months and months of hard work. 

19. WRITE AN E-Book

INITIAL INVESTMENT: 1/10

RISK: 2/10

TIME: 8/10

MONEY GAIN: 7/10

Self-publishing is great: you write a book, hit publish, and then collect royalties for years to come.

If you love writing content, you won’t find it hard to write an 80-100 page e-book on the things you love. Make sure you pick a profitable topic and market your book through bloggers and influencers in that niche.

Non-fiction e-books that educate your potential audience on specific topics like finance, online marketing, and business will make you more money than fiction books. Of course, there are always exceptions, and you could write the next Harry Potter book, but if you want to create some residual income quickly, I suggest you go for what sells first!

Using the Amazon Kindle Direct Publishing Platform is an easy way to get your e-book on Amazon as quickly as possible and start making some money!

20. MAKE MONEY PUBLISHING BLANK BOOKS

INITIAL INVESTMENT: 1/10

RISK: 2/10

TIME: 8/10

MONEY GAIN: 7/10

We talked about self-publishing just before. 

But let’s be honest: writing a book is no easy feat. Especially if you are not a professional writer!

What if I told you that you could publish books without writing? And still, make money? Yep!

Have you ever heard of low-content self-publishing?

With low-content publishing, you will be creating books that are made with mostly blank internal pages. 

Think about:

diaries

planners

journals

notebooks

sketchbooks

With these types of books, as long as you have a good eye for design and pick a profitable niche with good demand, you won’t have to write 50,000 words that possibly no one will read.

Once you create a great book layout, you can simply keep it as a digital file, use Amazon’s print-on-demand service, hold no physical inventory, and collect passive royalties whenever a book sells.

What’s not to like?

21. TEACH YOUR EXPERTISE 

INITIAL INVESTMENT: 1/10

RISK: 1/10

TIME: 8/10

MONEY GAIN: 7/10

Teaching your skills by creating an online course has the potential to become a fantastic way to earn passive income. 

There are plenty of people that make a living by selling online courses. You can create videos, e-books, checklists, and audio files to supplement your lessons and share your passion with others.

Creating different courses at different prices can help you to maximize your chances of selling them.

The best online websites that make it easy for you to sell your skills and create online courses are:

Teachable

Udemy

Skillshare

If you are seriously interested in generating passive income by starting an online course, a great place to start is the Teachable free webinar. Teachable offers free live training to help you launch your online course in no time.

22. FLIP DOMAINS FOR PROFIT

INITIAL INVESTMENT: 2/10

RISK: 2/10

TIME: 4/10

MONEY GAIN: 6/10

This is the idea: you purchase domain names for cheap that can be valuable to companies in the future, and then you resell them for a profit.

Some people made millions by purchasing the right domain name, although most of their success is due to luck!

You need to do your own research and make sure you pick keywords that can make you money. A great place to start is to select a specific niche, narrow your focus, and find out what domain names could sell well in that niche.

If you want to try it out, make sure you don’t spend much money on a domain. Don’t invest more than $10-$100 to start with, and remember, the money is in your sales abilities, not necessarily in the name.

There is only one domain name, and if someone wants it and you own it, your negotiation skills will make the difference between a small and a big profit.

23. SETUP YOUR YOUTUBE CHANNEL

INITIAL INVESTMENT: 3/10

RISK: 1/10

TIME: 9/10

MONEY GAIN: 7/10

I won’t lie: it’s not easy to make money from a YouTube Channel. You will need to create quite a lot of video content before you can earn a significant amount of money. But if you pick the right niche and manage to create great and valuable content, you will get organic traffic from YouTube and Google.

You can make money by displaying ads on your channel and will get paid every time someone watches your videos.

On the plus side, great quality video content is relatively scarce compared to text-based content. Also, people prefer watching a 5-minute video recipe to reading a long set of instructions.

Right now, the market is less competitive. If you have great video and editing skills, you should give it a try!

24. LICENSE YOUR PHOTOS

INITIAL INVESTMENT: 2/10

RISK: 1/10

TIME: 6/10

MONEY GAIN: 4/10

If you have a great eye for the perfect shot and friends keep telling you how beautiful your photos are, you can select the best pictures from your hard drive and make money by selling them online.

You don’t have to be a professional to sell photos: you still have the opportunity to earn some money, even if you are a novice.

Most websites pay you based on the number of downloads: you get paid a percentage every time someone downloads one of your pictures. So once the pictures are uploaded, you will earn passive income every time someone buys them.

Best websites to sell your photos online:

Shutterstock

iStock

Adobe stock

25. LICENSE YOUR MUSIC

INITIAL INVESTMENT: 1/10

RISK: 1/10

TIME: 7/10

MONEY GAIN: 5/10

If you love composing your own music, you can make thousands of dollars by licensing it to be used on many platforms: from YouTube videos, computer games, and movie trailers to TV adverts or corporate promotional videos.

By creating stock music, you can earn royalties (a bit like with photos) every time someone downloads and use your music for their productions.

26. DEVELOP AN APP

INITIAL INVESTMENT: 4/10

RISK: 6/10

TIME: 7/10

MONEY GAIN: 7/10

Building an app can cost quite a bit of money unless you are a developer yourself. But if you can get together with people with the right skills and come up with a clever idea, you’ll be able to generate a nice little income every time someone downloads your app.

The best way to develop an app successfully is to look for gaps in the market and apps that will help people solve a problem. You can also look for apps that have been downloaded many times but have a terrible interface or poor user experience.

If you think you can do something better, give it a shot!

27. SELL PRINTABLE ON AUTOPILOT

INITIAL INVESTMENT: 2/10

RISK: 1/10

TIME: 7/10

MONEY GAIN: 6/10

If you love design and have an artistic soul, selling digital products on Esty could be a great way to earn passive income.

 Digital products require little maintenance. Your customers will simply receive a link to download them (which means you don’t have to worry about shipping and returns handling). All you need to do is spend time upfront to create beautiful artwork! (Easy, right?)

 Some examples of the most popular printables include:

Greeting Cards

Wall Art

Organizer

Decorations

Invitations

Are you a great cook? You can sell  meal plans and recipe cards. Are you a fanatic organizer? You can sell beautiful planners or calendars. These are just a few examples: there is no limit to your imagination!

You can simply use your knowledge and expertise to make beautiful products. As long as your printables are appealing to your target audience and of high quality, they will sell!

Julie, for example, earned  while on a sky vacation selling printables on Etsy!

Affiliate Marketing in 2022

 If you’d like to make passive income with affiliate marketing, this post is going to become your go-to guide.

Not only am I going to teach you the basics of how to become an affiliate marketer, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions of dollars per year without spending money on PPC or any of that nonsense.

We’ll cover promoting products on Amazon, creating SEO-optimized content that ranks well on Google, email list promotion strategies, and how to choose the best affiliate program for you.

Here a step-by-step guide to the whole process, so you’ll be earning affiliate commissions in no time.

Let’s dive in.

We’ll start with a (somewhat long-winded) definition:

What is Affiliate Marketing?

Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketers join affiliate programs, find reputable affiliate products to promote, and then share those products with their audiences.

Basically, it’s a modern interpretation of a very old idea — getting a commission on a sale.

Affiliate marketing is really just a quick way to offer products and services without having to create your own products and services. For bloggers, that means you find a product or service that you like, promote it to your readers, and earn part of the profit on each sale that you make.

How Does Affiliate Marketing Work?

Affiliate marketing can get pretty technical, even for those well-versed in digital marketing. Fortunately, you don’t need to know all the details to get started.

The actual mechanics run in the background, thanks to the merchant’s affiliate software.

But here’s a quick look behind the scenes:

  1. When an affiliate joins the merchant’s program, he or she is given a unique ID and a specific URL to use when promoting the company’s product.
  2. The affiliate includes the link in their blog post and/or via their email marketing efforts and invites readers to click it to find out more.
  3. When a potential buyer clicks on the link to visit the affiliate partner’s site, a cookie identifying the affiliate is placed on the website visitor’s computer. The cookie ensures that the publisher is credited with the referral sale even if it occurs days or even weeks later.
  4. Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral.
  5. If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.
  6. The merchant makes reports available so that the affiliate can see their referrals (clicks) and sales.
  7. The merchant pays the affiliate commission at the end of each payment period (i.e. revenue sharing).

Here’s a graphical overview to help you visualize the process:

The flow is pretty straightforward once you understand it, and it works the same no matter what kind of product you’re promoting or how established you are as an affiliate marketer.

So let’s look at the typical progression for a blogger who’s serious about making affiliate marketing a major source of income.

How to Start Affiliate Marketing in 4 Steps

Here’s the key point you need to understand if you want to become an affiliate marketer:

You’re earning a commission in exchange for giving readers valuable insights on products or services they were already thinking about purchasing.

In other words, your readers are already buying things. They are already going to make a purchase whether or not you give them any advice.

The question is, could you help them make a smarter decision than they could alone?

Because that’s where you add value. You earn a commission in exchange for being an influencer and helping people make smarter decisions, and you use your blog and the Internet to systemize that process, providing valuable advice to thousands of people.

Here’s a step-by-step process for doing exactly that:

Step 1: Choose a Product 

As ethical content creators, we’re constrained in the products we choose to represent in one of two ways:

Either we’re limited by our experience to products that we’ve used and liked, that have affiliate programs and that are a good fit for our audience, or We’re constrained by the products we can get access to in order to evaluate them, either by buying them outright or getting a free sample or trial.

No matter which approach you take, expect to have to invest time and money into researching the best products for your audience.

Here are your two main options (with your best option listed first).

OPTION #1: PROMOTE PRODUCTS YOU ALREADY KNOW

This is the most common way to get started with affiliate offers.

You become an affiliate for something that you’ve used yourself, had a good experience with, thoroughly tested and feel good recommending. You should be fairly confident that others will get the same results you did (or better), as long as they do the work.

If you’ve found great success from a course, mastermind, or ebook that your readers could also benefit from, it only makes sense for you to spread the word and share your results.

Do an inventory of the products, services, and courses you already have experience with. You might have a list of a dozen or more.

Which of these would you be thrilled to promote? Cross out any that don’t fit the bill.

Now simply check to see if the merchant has an affiliate program (some won’t but you’ll probably be surprised at how many do).

Using a search engine like Google, search for “affiliate program” + [product name], or simply email the merchant and ask.

Then run your remaining options through this Good Affiliate Product checklist:

  • You’ve previewed the product so you know its quality (given, in this case).
  • They have a solid refund policy that you trust they’ll honor.
  • They provide good customer support (and you’ve tested it).
  • You have a good story to share about your experience with the product.
  • The offer fits your audience’s needs and won’t abuse the trust you’ve built with them.

The products that tick all the checkboxes are your best opportunities for affiliate revenue. As time goes on, add as many of these products to your mix as you like.

You’ve found your first product! Apply using the merchant’s process and start promoting.

If you’re just dipping your toe in the affiliate marketing industry, this first option may be enough to get you started.

However, most bloggers will want to try the next one, too.

(And you’ll have to explore the second option if you don’t have an existing product you love that is also a great match for your audience and offers an affiliate program.)

Option #2: Find Products Via an Affiliate Network

If you don’t have any direct experience with or knowledge of products in your niche that could help your readers, you can often find good affiliate products on affiliate networks . But be careful — this approach requires that you invest time into research and money into purchasing products to try out, more so than the first option.

That’s because there’s less trust and prior knowledge involved from the outset. You have to do your due diligence to protect your reputation and the credibility you’ve built with your readers. When you work through a network, you typically won’t know the merchant ahead of time and usually won’t build a relationship with them (your business relationship is with the network).

The list of popular and reliable affiliate networks includes ClickBank, CJ Affiliate, the eBay Partner Network, ShareASale, CJ Affiliate (aka Commission Junction), and the Amazon Associates program. Some networks will even assign you an affiliate manager to lend a hand and show you the ropes.

Amazon products, in particular, are an easy way to get started. Many newbies begin by becoming an Amazon affiliate and then scaling to other types of more profitable affiliate offers.

Step 2: Get Yourself Set Up as an Affiliate

Whether you work directly with affiliate merchants or through a network, you’ll have to apply, be approved, and provide certain information so that you can be paid.

At a minimum you’ll need to provide:

  • Your personal/business contact information for tax and reporting purposes.
  • Your bank account where commissions will be sent.

In turn, the merchant must provide you with:

An affiliate link. Whenever you post about the product, you’ll use this trackable link. It will have a long tag at the end of each link that includes your affiliate ID.

Here’s what some typical affiliate text links look like:

product (often found in a welcome guide or on the affiliate website).

These could include:

An affiliate guide as well as instructions on how to use the platform and a summary of policies such as payouts.

  • Online marketing tools like banners and sidebar graphics.
  • Sample email/webpage swipe copy.
  • Ongoing communications from the merchant about promotions, new products, etc.

If you use an affiliate platform like Amazon, you’ll get your own link for each of the specific products you promote.

Be sure to check your specific network’s help or support pages for more information.

Tip: If your audience is global (which many bloggers’ are), you might want to check out geniuslink for tracking overseas sales through Amazon, iTunes, and Microsoft Store.

Step 3: Start Promoting Your Chosen Affiliate Offers

Ultimately, all your hard work finding and evaluating products only pays off if somebody takes your advice and makes the purchase, right? For that to happen, you need to put your recommendation in front of your audience. Even more importantly, you need to make your recommendation trustworthy.

This is where a lot of affiliate marketers slip up. They think slapping a banner ad up on their blog that links to affiliate products is all they need to do.

But take a look at this:

Create trustworthy affiliate links.

Does that look trustworthy to you? Nowhere close, right?

Well, here’s a little secret:

The most successful affiliate marketing offers look nothing like that. No PPC or veiled recommendations on social media.

Here’s what to do instead (and what marketing channels to use):

Option #1: Create a Resource Page on Your Blog

Our own resource page is a good example:

It promotes lots of different products, but it also organizes them according to different types of readers and what they might need at the time. It also explains why those products would be helpful to them.

In other words, it’s not just a sales pitch. It’s educational. Because it contains a lot of quality content, plus it’s well optimized for SEO, it also ranks well in Google search results and gets organic traffic. It gets good conversion rates too.

Chances are, you can put together a landing page like this within a few hours. Your readers will also appreciate you putting all of your recommendations in one place for easy reference.

Option #2: Create and Promote Custom Content

This content marketing strategy will be the backbone of your affiliate promotional efforts.

Use as many of the following different techniques as make sense for your blog and audience.

Note: All of these strategies assume that you are already sending traffic to the latest content you’re creating by emailing your list on a regular basis (at least two to four times per month) to let them know what’s new.

A) Write Reviews

You can write detailed reviews of products, courses, books, or software products you promote as an affiliate. Your reviews can focus on a single product or compare competing products side-by-side.The second approach arguably builds more trust, but it also distracts people by giving them a lot of different recommendations. If you would like to review multiple products, one option is to create a review site where all the content is simply reviews and affiliate offers. It becomes a “one-stop-shop” for your niche.

B) Write Definitive Content on a Related Topic

You can write a definitive, comprehensive post on your site to educate your readers and “soft sell” your products and then work to get it ranking in the search engines. For instance, you could write an ultimate guide to setting up a WordPress blog and include your affiliate links to your favorite hosting providers.

One example here  is our post on freelance writing jobs. It’s a detailed, definitive guide for freelancers looking to find online jobs, but it also allows us to feature one of our courses for writers. Whatever the topic, make sure that it’s evergreen content — information that’s likely to be useful and valuable for years to come.

You can create blog posts, videos, infographics or anything similar — but whatever you do, it should not be a sales page. Focus on building trust and authority. Finally, you should pay a lot of attention to SEO — make sure to optimize for the right keywords, keep WordPress running fast, and build links to your content to get a constant flow of traffic from Google.

C) Create Valuable Bonus Content

Assuming it’s allowed by your affiliate agreement (sometimes it’s not), you can create bonus content, exclusive to your readers, that helps people get even more value from the affiliate product. People love bonuses! You can create many types of bonuses fairly quickly and easily while still giving your readers excellent value.

By the way, this is a fantastic way to differentiate yourself from other bloggers representing the same products. Here are some example bonuses you could offer:

Step-by-step checklists

  • Quick-start guides
  • Video overviews or demos
  • Complimentary or discounted services (e.g., coaching calls)

Step 4: Comply with Legal Requirements (and Best Practices)

Don’t be afraid to be transparent. People will appreciate your honesty and want to support you to repay you for making their lives better. So wherever you share an affiliate link, whether it’s in blog posts, web pages, or emails, let your readers know that you stand to earn a small commission if they buy through you — and if they choose not to use your link, no worries.

Assure them that you wouldn’t recommend any products if you hadn’t used them yourself or were confident they could help them.

Affiliate Marketing Examples: 4 Types of Affiliate Products to Promote

So, we’ve walked through the process of becoming a successful affiliate marketer. Now let’s step through some real-world affiliate marketing program examples, walking through four different types of products you can promote and make a tidy profit. Usually, most of your affiliate income will come from one or two “ringers” — core products that just about everyone in your audience needs and which also pay a good commission.

As you progress, you can add complementary products to round out your offerings and help your audience in new ways, but identifying your core earners is an essential first step.

Option #1: Digital Downloads

Digital downloads are online resources that your readers can access instantly, without having to wait for a package to come in the mail .They could be audio or video files, PDFs, ebooks, or even links to webpages where the content lives online.

Examples:

Books or ebooks — Books that are either self-hosted on your merchant’s website or downloaded from Amazon, iBooks, or other online sellers.

Software — Downloadable programs, games, apps, plugins, and cloud services.

Mobile applications — Some of the hundreds of apps that are available through the iTunes Affiliate Program and other mobile app affiliate networks.

Music, movies, TV shows, and more — Media offered through Amazon as well as the iTunes Affiliate Program and others.

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Advantages

Digital downloads are an easy way to get started and help your audience with pressing problems.

There are no overhead costs of production, shipping or storage.

Your buyer can access and begin benefiting from their digital product immediately.

Disadvantages

Many ebook, software, or other download products are relatively inexpensive. You’d have to sell a lot of them to make any significant money.

Option #2: Online, Hosted, and Professional Services

When it comes to selling services as an affiliate, it’s important to concentrate on those which will be accessible to your entire audience no matter where they’re located (as opposed to service providers who serve local customers only). In other words, don’t limit your earning potential by geography.

Your best bet is to represent online, hosted, or professional service providers/influencers you’ve worked with in the past and have full confidence in.

Examples of professional services:

  • Designers (99 Designs, Zazzle, Designmodo)
  • Media or creative businesses (Media Content Advantage, John Melley Voice Overs & Production, Music Radio Creative)
  • Content marketing services (Sprout Social, Hootsuite)
  • Masterminds and membership sites (Serious Bloggers Only, Freelance Writer’s Den, Digital Marketer)
  • Research or consulting services (Questia, Touchstone Research Store, Snow Consulting)
  • Accounting, finance, or legal advice (as permitted by law) (Find Legal Forms, Motif Investing, Greatland)
  • Niche specialties – pop culture, travel, tourism, nightlife, crafts/artisans (Pet Care Supplies, zChocolat, Silvercar)

Examples of online/hosted services:

  • Website platforms (Wix, Squarespace)
  • Lead generation services (Thrive, Elementor [affiliate link])
  • Email service providers (AWeber, Constant Contact, ConvertKit [affiliate link])

Advantages

It’s easy to become a service affiliate, and it helps your audience manage important tasks that require specific expertise.

There’s likely a higher earning potential than from digital downloads because services are usually offered at a higher price point.

Many hosted services will offer a recurring commission – meaning you’ll get paid for as long as the customers you refer continue to use the service.

Disadvantages

Some of your favorite professional service providers (ones you have experience with) might not have affiliate programs in place.

Option #3: Online Courses

Online courses are an important subset of digital products, especially for bloggers, and the market is huge. They’re so popular that they deserve their own category on this list. Online courses exist on just about any topic you can think of. They range in price from free to thousands of dollars, with higher-priced programs promising big results for students.

Examples:

My Garden School

Peaceful Parent, Happy Kids – How to Stop Yelling and Start Connecting

Advantages

Courses are one of the best ways to help your audience achieve a goal that’s important to them or move past a roadblock that’s been keeping them stuck. You can deliver incredible value with little effort on your part.

Courses are often offered at a higher price point than other digital products, so your earning potential from each affiliate sale is higher.

Courses are popular. It should be easy to find other influencers in your niche whose courses can help your readers.

Disadvantages

You’ll have to spend time working through and reviewing courses to make sure that they deliver on their promises (to protect your reputation).

Option #4: Ecommerce Stores

If you decide to promote physical products on your blog, your best bet is to choose high-quality, distinctive products that that will appeal strongly to your specific audience. Avoid commodity products that your readers can buy anywhere — the commissions are so small you won’t make worthwhile money unless you can drive tremendous traffic to your site.

Commissions on e-commerce products are usually fairly low because of the overhead of production costs, storage costs, shipping, etc. So unless you are planning to build a large review or shopping site, physical products will probably be a very small portion of your blogging affiliate income.

However, if you have a favorite tool of your trade, a must-have gadget that will make your readers’ lives easier, or a high-quality recommendation that you’re sure people will be thrilled with, go ahead and offer it.

You’ll build goodwill even if you don’t make a lot of money.

Examples:

Niche shopping — Product Review Mom (parenting), Compost Mania (gardening), Roemer’s Workshop (hobbies), Pinch of Yum (food)

Tech or gadgets — Engadget, Gizmodo, Craziest Gadgets

Advantages

Once you have an established blog, companies may approach you and offer you free products in exchange for a review. (You should always disclose this, as it could be seen as a conflict of interest.)

If you can afford to purchase products on your own in order to test them, you’ll be seen as a truly objective reviewer.

Disadvantages

Commissions from e-commerce stores are usually a lot lower because of the overhead, so you’ll have to sell a whole lot more products to make a decent income.

Buying products so you can review them before promoting them can be expensive.

The Bottom Line on Affiliate Marketing

That dream you’ve had of making passive income isn’t just a silly fantasy. It’s a completely achievable reality. Sure, it’s not as easy as pushing a magic button or throwing Google Adsense all over your site, but with a little knowledge and persistence, you can definitely do it and even turn it into an online business.

Once you’ve gained a respectable following, affiliate marketing is one of the best business models for making money (and from the comfort of your own home too). And the best news is that it’s so easy to get started. All the steps for starting an affiliate marketing business are spelled out in this post.

Simply identify the one big thing everyone in your audience needs to reach their goals and start there.

Choose a great digital product from an online business you believe in. Share it. Tell the story of your successes.

Provide lots of valuable content that helps and educates your readers, and take care not to be too salesy.

Be upfront, honest, and transparent. Nurture the trust that readers place in you.

And finally, be patient.

All your efforts will pay you back with that sweet “cha-ching” of affiliate commissions being deposited into your bank account.