The day next to festival

The very usual day or very special day you can say , if you have no other situation to make you happy, other than  by saying this line. The very next day of Rakshabandhan in this Covid pandemic . You are on rest mode after operation and when everyone is just by casual way celebrating festival and you do nothing special even not able to go out and make fun . Then how you expect everything?

its around 6 in evening and i dont how i waste or utilize my whole day by just playing game on mobile and by doing some kind of work on laptop. Remembering some old stuff while watching TMKOC on television. Some good stuff and some very old stuff, dont know how to and what to say about life. Everything is good in life like im the only /most pampering child of family, earn good amount of salary , ok ok looks , happy in life that have everything but still something missing.

Like im at the stage of life, where one part says everything incomplete in my life, where is other’s like full settled or accomplish life , don’t need anything else. But who will say or make mark that which one is correct. i want same in life , like want to run, fly, fail but not want to stop at anywhere typical filmy dialog but what you can do at some point you can connect or relate your life with music or lyrics of typical Bollywood stories.

 

Digital Marketing

What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. A digital marketer who’s in charge of SEO, for example, measures their website’s “organic traffic” — of that traffic coming from website visitors who found a page of the business’s website via a Google search.

Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand’s digital channels.

Here are some examples of these specialists:

SEO Manager
Main KPIs: Organic traffic
In short, SEO managers get the business to rank on Google. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google — even if the company also posts this content on social media.

Content Marketing Specialist
Main KPIs: Time on page, overall blog traffic, YouTube channel subscribers
Content marketing specialists are the digital content creators. They frequently keep track of the company’s blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.

Social Media Manager
Main KPIs: Follows, Impressions, Shares
The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company’s written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.

(Note: Per the KPIs above, “impressions” refers to the number of times a business’s posts appear on the newsfeed of a user.)

Marketing Automation Coordinator
Main KPIs: Email open rate, campaign click-through rate, lead-generation (conversion) rate
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers’ behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it’s important for there to be someone who can group these digital activities into individual campaigns and track each campaign’s performance.

Inbound Marketing vs. Digital Marketing: Which Is It?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does digital marketing work for all businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.

B2B Digital Marketing
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing
If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

What is the role of digital marketing to a company?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Here are some examples:

Website Traffic
With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software, available in marketing platforms like HubSpot.

You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.

What is more wrose?

7:14 PM I’m inside my room , hearing outside loud noise , battle of words between my mom , maternal aunty and maternal grandmother. Communication of three of them is bit hassle to understand, and I’m unable to judge who is wrong , I think I’m. Confused between who is favouring to whom

It’s not today ,it always end up like this .Like all they gather at home, showing there bigger achievement attitude about others and always forget what we , specially my mom and dad are doing for them. They always do this , first they start argument on silly things than as we are the nearer person or house so judgement battle field would be our place, where they never reach to any conclusions but just new points and date.

And I’m sick of it, like I just want to go outside , loudly can say just get the hell out of here from my house ,do your silly things somewhere else and please left my place. Years and years have been passed , I never get that effort to say those lines . I don’t what’s the line stopping me from doing things like big effort.

They always make mess of our enjoyment and happiness , they fight and than they disturb our life. My mom and dad are elder child of there family, so it’s there duty to adjust with this things.

They never share there thought, that how they dealing with this, but they have to, some responsibilities, some duties, some favours and thats what life all about.

Adjustment ,which I received from elders but I don’t have that special features, so never would be able to pass it on

A

Alone

Alone a single word or complete life. Well I find it whole life , I have complete family of 6 person and I’m 3rd child of family, than it might be possible that I never felt anything about aloness . But this bitter truth of life , that you never except truth that you are born to live alone.

It’s never matter you single person living or with family ,you have to be alone. When once there a situation you can’t explain to someone or said to someone than understand you are alone . And you can’t anything for this , rather than to just live like that.

I’m Angelina and I have everything like a family Package, good bunch of friend circle relative but since I start to feel like I’m someone, I start to feel aloness as well. This is the feeling , which I’m unable to share with anyone.

I have done B.tech in Electronics and doing good at job and later on shift to small start-up which is going very well as like my life. Good income happy family hanging out with friends, but there’s something always hollow. And about which no one knows and truth is I never made any effort to do so.

This whole start when I lost my elder sister at the start of degree course. She was killed by her in-laws. We all know about it but being normal family and less of bigger contact can’t survive to fight long case. My parents had to take care of us, at the time we all was so young, so we have accept bitter truth of life, that you can’t run without big contacts and money.

Anyway this was around 10year back truth , we all moved forward in life. Because life is the one ,which never stop.

Achievement’s

Achievement is word which have different meaning for today’s generation and earlier one age old milestones. Last week I met two person, both of around 75-80 year and both just change my thoughts in quick gapshap.

From my school study time, I’m just expecting something from life and complaining to life. Whereas they just amazed me, that they never know these two words.

At the age of 27 I have so many disappointments, losses, hurdles and last and the most not having good life excuse. But what I learn , they are happy about there journey and whatever they have now , is there success.

I’m really amazed and feeling positive, that it’s only us who make our life completely confusing and full of disappointments.

They start there jornery with 20 RS and happy to do all work, without any shame and only goal is to be the family in evening.

But what we are, never happy with what we have, it just we always want more and to be on top and above of all. It’s the only reason we are hollow from inside and completely alone.

So now from last week, after sharing some precious time with two of them, I’m fully energized to break all my hurdles and full of Hope .

I would definitely share some mind blowing and creative ideas of there life, those are working as healing for me, then definitely for you too.

Because last I conclude is to be Happy with what you have , rather than to run behind non existing things.

Failure

What life is, you always had this thought in your mind . But my mind regularly dealing with it, like with every single breath ,” I ask same question”, but no echo, mean no reply.

But this time I get it, ” number of failure of sum up with small ,tiny happiest moment is called life.”

Me vaishnavi , back again to fight with life with new punches on face. I do have an statrup , working with lots of effort last from 3 year, and already failed twice of time .

Last night I was fully convinced that , I don’t want this. Will pack everything and get back to previous life of job of 9 to 9. Like full month you are running and running , no party no vacation and just working, and what last , a big zero , clients lecture & full frustration

No buddy can deal with it easily , to overcome loss I have to cancel my vacation plan. So no more stress just drop the plan.

But with today’s morning , like long sleep , fill up my battery and I’m charged again to win the battle .so hey life ,voila!

But yes, you can’t work even think with empty stomach, so first I’ll have something and then ready to deal with boring culmsy files and clients of course.

Till then Stay tuned…

Silence Speaks louder than words

September day mid, sitting alone in room, with wide open eyes on wall, blank mind or mind with full of pictures, clicks , random memories, incompleteness, lack of someone something.  No idea , that what would be next , like when i go to bed or how i go with , actually deal with my life.

it just a last day memories , when i was creating plots to purchase jewelry , car or planing to lots of thing. As soon festival season start or already start. Now even i dont remember when, all this just run away from my hand like sand dunes.

I am always like this, with single penny start to dream for royal prestige. I mean not actually royal everything, like just good health of family, some essential  things at home, repair need of home, a new dress, but yes reality is far away from all this.

Its not any movie where we jump from 1 to directly 10 year fast, but here we have to live or face every single moment. Nothing changed from last 11 years, everything same.

All is likewise, accept my age, dreams, demand from life, choices, and yes a big fear is change, when i was kid” always dream to get bigger with full money bag and all family member and relative” to” now fear of loosing everything”.

Now perception of being “money conscious” to  consciousness for satisfaction reached.

I dont know what i was writing, it just i want to say or share everything with someone , but no one is here, whom with i can share it. Or the biggest drawback is i cant do this.

Hope there is some point exist , where you can wipe of your old memories, and able to paint it with new beautiful one.

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