Pinterest drives traffic to website, blog, products, and affiliate links every day, all day, and to the tune of 60%+ of overall traffic . Without Pinterest, many creative brands wouldn’t be where they are today. According to Pinterest as of over 250 million people each month are now using Pinterest to discover and do what they love.
This is why here we want to share with you the 4 different ways you can start making money using Pinterest as the catalyst for sales and income. We personally use each one of these strategies.
Now, if you’re not yet an entrepreneur – if you are a creative trying to grow your thing into a thriving business, then 6 figure years and 5 figure months may mean breathing a little easier. It means freedom. Peace of mind.
Making money on Pinterest doesn’t just mean a little spending cash for more things. It means being able to stay home while I work for myself so that I have the means to pick kids up from school every day. I’m not bragging about the income, I’m begging you, that if you want to breath easier – take the time to read this and learn the steps to making money on Pinterest so that you can make whatever magical dream you have come true too.
1. Monetize on Pinterest with product/buyable pins
There is a myriad of ways to monetize your Pinterest presence (with or without a blog). One of the most widely used and common methods for monetizing Pinterest is through brand awareness type pins, product pins, or promoted pins (advertising).
Say for example you launch a product on your website. You can leverage the power of the visual-centric pins by posting an attractive image of your product or service that you are currently offering. This visual alone can capture a pinners curiosity and get them to click the pin. Once they click, they’ll likely be sent to your product sales page where they just may make a purchase.
In order to enable a “product” pin, you first have to verify your website and enable “Rich Pins” but all of this is simple enough. You can verify your website and learn how to enable rich pins by reading more here: How to get verified on Pinterest.
Buyable pins are a bit different. They allow pinners to make purchases right inside the Pinterest platform without leaving. This is currently only available to a select group and you must apply to be accepted.
2. Monetize on Pinterest through pins to blog posts (and into a sales funnel)
Another way to monetize your Pinterest presence is to drive traffic to your blog or website. Bloggers can also earn money through Pinterest using this method because most blogs monetize their content through advertising (or a sales funnel). Programs for displaying ads like Media.net or Adsense is just one example of how bloggers can earn money through advertisers. If your blog gets enough traffic, a percentage of those visitors would click on one of the ads that you display and that’s how Mediat.net/Adsense and other ad serving company pays the owner of the blog. A high number of visitors equates to more click on the ads that you serve. This, in turn, translates to higher earnings from you ad supplier.
As for bloggers sending clicks through a sales funnel, this is a little trickier. You first have to have a product you’re promoting Second, you must have an email sign up form where visitors are giving you their email in exchange for something free. For instance, visitors to my blog provide their email to me in exchange for free stock photos and monthly updates with new free photos and visual marketing trends in a newsletter. Those subscribers are then added to a sales funnel.
Everything we have talked about so far, are ways to “passively” monetize your Pinterest profiles. What we will tackle next is how to directly monetize your Pinterest presence.
3. Monetize on Pinterest through an affiliate program for your own products
One of the most widely used methods we’ve already discussed is pinning a product pin or a shoppable pin from your e-commerce website. If you are in fact creating and selling a product, you should consider leveraging the high engagement rate of other users in your niche on Pinterest and asking them to join your affiliate program. These pinners will then promote the products that you are selling in blog posts and etc to promote their affiliate links which help you make more sales. Yes. You do have to manage an affiliate program but the additional sales should more than cover the time it takes to manage.
4. Monetize on Pinterest through affiliate links
If you want to make money on Pinterest without a blog, or a product of your own, or e-commerce site and are scratching your head wondering how to actively monetize your presence on Pinterest, then you can try affiliate marketing. You earn money through Affiliate Marketing by way of commission.
Using affiliate links is fairly easy. Just get the link from your affiliate program and use it as the link for your pin. The link would contain all the information the e-commerce site would need to track sales lead that came from you. If a lead turns into a sale, you get a commission for referring that customer over to the site.
In the past, Pinterest had removed the ability to share affiliate links, but has improved their spam detection and brought it back.
The key here, before you get started, is making sure you are being as transparent about your relationship with a brand as possible, and follow all relevant laws and regulations.
Autumn 